CONTACT:

Michelle DeVirgiliis
215-295-8444, ext. 13

Indianapolis quenches thirst with Philly favorite Hank's Beverages

Indianapolis, IL - Pure Beverage Co., a distributor of non-alcoholic beverages, introduces Philadelphia favorite Hank's Beverages to Indianapolis and surrounding areas.

As the exclusive distributor of Hank's line of premium, gourmet sodas, Pure Beverage will service a variety of retail outlets. Consumers can purchase the beverages in convenience
stores such as Shell, Amaco, Milkbarn, Dairyland, and Super 7 Convenience Stores. In addition, Hank's can be found in independent delis throughout the region as well as Osco's
Drug Stores, Family Pantries, TIF Book Store, and Karma Record Shops.

Pure Beverage Co. will distribute six of the ten flavors offered in the Hank's line including Genuine Hank's Premium Root Beer, Orange Cream, Island Fruit Punch, Wishniak Black
Cherry, Vanilla Cream, and Citrus Soda.

The upscale packaging utilizes distinctive amber bottles, clear flint bottles, or green glass. The bottles display screen-printed labels with gold foil trim-a process typically reserved for
more costly beverages such as wine and alcohol.

"Our line of beverages reflects a growing trend of consumers who demand a niche brand. The new age segment, of which Hank's is part, is one of the fastest growing segments in the
beverage category ­ consumers want an alternative to the mainstream brands. They're looking for upscale beverages, perhaps something that's eclectic or holds a bit of nostalgia for
them," states Bill Dunman, general manager of Hank's Beverages.

The beverages will be initially sold in single serve-retailing for approximately $0.89 - $0.99.

Rick Polston, President of Pure Beverage Company, states, " We've typically distributed a variety of waters, juices, and teas to the region, so Hank's makes for a great addition to our
portfolio. They have nice, clean packaging, and great taste."

The other flavors in the Hank's line not offered in Indianapolis and surrounding areas may be purchased online at www.hanksbeverages.com. These flavors include Genuine Hank's
Premium Diet Root Beer, Birch Beer, Orange Soda, and Highland Berry.

For more information, please contact Rick Polston, President, Pure Beverage Company at 317-375-9925, or Bill Dunman, general manager, Hank's Beverages, at 1-800-289-4722.