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Hank’s Beverages launches exciting new flavors

Philadelphia, PA - Hank’s Beverages has recently announced the introduction of two new flavors that are sure to make you twist and shout. Island Fruit Punch and Orange Cream will be added to the existing line of Hank’s premium beverages, but with some exciting distinctions.

Orange Cream replicates the irresistible flavor of the creamsicle popsicles you loved when you were a kid. While smooth and creamy,it is surprisingly light and refreshing.

The Island Fruit Punch is lightly carbonated, and full of fruity flavor. The careful balance of ingredients creates a beverage that is delicate, not heavy.

The flavors are not the only element of distinction -- these new beverages will also display different bottles and labels. Instead of the traditional amber-colored bottles used with the six original flavors, the new flavors will be bottled in clear glass to showcase their vibrant colors. Additionally, the labels will utilize gold foil to replace the metallic ink.

Hank’s Beverages will be the first company to use this enhanced label process on soft drinks, as it is typically reserved for wines and other upscale drinks. Dan Munzer of Spear, the company creating the enhanced label, states “Hank’s premium line of beverages is the perfect representation of how a premium product can utilize high image packaging to create its brand position. The combination of a glass, long-neck bottle and a clear, screen printed label definitely tells the consumer that this is not your ordinary soft drink.”

Bill Dunman, General Manager of Hank’s Beverages, states “It is imperative to showcase our premium products in top-of-the-line packaging. The manner in which the product is displayed, clearly speaks of our commitment to the quality of the beverage and its flavor.”

The new flavors will join the existing line of Hank’s Premium Beverages including Genuine Hank’s Premium Philadelphia Recipe Root Beer, Genuine Diet Premium Philadelphia Recipe Root Beer, Genuine Hank’s Premium Philadelphia Vanilla Cream Soda, Genuine Hank’s Premium Wishniak Black Cherry Soda, Genuine Hank’s Premium Orange Soda, and Genuine Hank’s Premium Birch Beer.

As Seen In: Beverage Aisle, Beverage Industry, Beverage Retailer, Beverage World, The BevNet, Food Distribution Magazine, Product Alert, The Server Foodservice News, Soft Drinks International, Supermarket News, and Yankee Food Service.